Business owners are always looking for ways that they can attract new customers, but traditional marketing is often expensive and brick and mortar businesses in many cases are limited by their geography. But on-demand apps are changing that. They are making it easier than ever for sellers to expand their reach and target customers that they might not otherwise have access to.
How On-Demand Apps Extend the Reach of the Side Hustler
Most people when they think of on-demand sellers think of people like Uber drivers, Rover dog walker and other individuals who are using these apps to supplement their income. What starts out as a side hustle however, may develop into a full-time business if the seller is successful enough.
But starting an independent business can be scary, and conducting business through an app can provide a measurement of security. For fledgling business owners who might not know where to look for customers, developing their business with the help of an on-demand app can be a good option.
How On-Demand Apps Extend the Reach of Brick and Mortar Businesses
On-demand apps can also be helpful to brick and mortar businesses that are looking to extend their reach. Restaurants are a prime example of this. While some restaurants may offer delivery service, many smaller ones find that it is not feasible to have a delivery person on staff. For those that do have their own delivery, they usually limit it to a certain area.
On-demand apps such as Skip the Dishes and Uber Eats change this. These apps make it possible for any restaurant to sign up with the app or apps of their choice and widen their customer base.
How Working with the Right On-Demand App is Like Having Your Own Marketing Department
The third way in which on-demand apps can help sellers extend their reach is through marketing. Typically on-demand sellers are people who have a lot of skill in their area of expertise. They may be an outstanding hair dresser, a marvelous mechanic or a fantastic personal trainer.
What they may not be however is a skilled marketer or a person that understands SEO. Sure an in-home personal trainer could take the time to develop their own website, print business cards and take out ads but chances are these would not be as good as they would be had they been developed by someone with expertise in those areas.
Using an on-demand app however can be just like having your own marketing department. Remember, the owners of the app only make money when the seller makes money, so it is in their best interest to have high quality marketing and to attract more buyers to the app.
So whether you are just starting out moonlighting in a particular business, have a more established service business or even a brick and mortar business, on-demand apps can help you bring in more customers and expand your reach. It is only a matter of finding the app that best suits your business needs.