How to Publish an On-Demand App on iTunes or Google Play

So you’ve come up with a great idea for an on-demand app and you’ve hired an amazing development team to help bring your dream to fruition. Now what? Well, before anyone can start enjoying your new on-demand app, they have to be able to download it to their phones and that means you will have to get your app published on iTunes and Google Play.

But since both Apple and Google have their reputations to protect, there is going to be a bit of a vetting process, before you app will be available for download.

Setting Up Your Developer Account

If you have created the app yourself, the first step that you will have to take is setting up your developer accounts. To sign up for Google Play, you will have to pay a one-time fee of $25. To sign up for Apple iTunes, you will be required to pay an annual fee of $99. While there is no other cost for the accounts themselves, both companies will take a 30% cut if you are selling a virtual product.

You can sign up for a Google Play Developer Account Here.

You can sign up for an Apple Developer Account Here.

Now, if you hired a developer to create your on-demand app for you, you may not need to make your own Google Play and Apple Developer accounts. Oftentimes, developers will let their clients piggyback on their own accounts.

This is a great option if you can take advantage of it because as long has you’ve hired a company with experience, they already know the requirements of Google and Apple and it is less likely that your app will get rejected in the diligence process.

Learn more about how we can help you build your on-demand app.

What Do Apple and Google Look for When They Review Your On-Demand App?

Once you have uploaded your on-demand app through your developer accounts (or your developer has uploaded it through theirs), the app has to be screened before Apple or Googe will make it available for download.

The code will be reviewed to ensure that there is nothing malicious and that it complies with the terms and conditions set out by each company. Fortunately, this process has been streamlined over the years and where it once took approximately four to five weeks to get approval, most apps get approved by Apple with 72 hours and by Google within 24 hours.

If your on-demand app does get rejected, don’t worry. Apple and Google will both let you know why and that will give you or your developers are opportunity to correct the problem before resubmitting the app.

What Else Do You Need When You Submit an On-Demand App to iTunes or Google Play?

In addition to having solid code and being in compliance with any terms and conditions, you will need a number of other elements in order for your on-demand app to be published online.

Your app submission should include:

  • The name of your app.
  • The icon for your app (which needs to be optimized for different devices)
  • Screenshots
  • A description to be used with your app in the respective app stores.
  • Categories
  • Rating
  • A support URL
  • Copyright information

Why Did My On-Demand App Get Rejected?

There are a number of reasons why your on-demand app might be rejected. Apple has actually published a list of some of the most common reasons why they might reject an app. These include problems with the software that cause it to crash, broken links, placeholder content and failing to clearly state how the app will use user data.

According to Apple, more than 40% of its rejections are because an app is incomplete. For this reason, it is extremely important that you or your developer fully test the app before it is submitted.

Getting your app published on Apple iTunes and Google Play can be a bit of a process, but this is understandable. Neither company wants to get a reputation for publishing apps with obvious technical problems. This one reason why working with an experienced app developer can save you a lot of time and hassle since these developers know what is required and how to get your new on-demand app available for download as quickly as possible.

Learn what criteria you should look for in an on-demand app developer.

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