Developments in the On-Demand Economy

Building Your On-Demand Platform’s Initial Customer Base

Identifying the most important customers for your on demand app While you must on board providers before introducing your marketplace to potential customers, you need to begin marketing to your initial customer base as early as possible.  Your initial marketing … Read More

What is an On-Demand App?

Why is an “ Uber type” app technically called an “on demand” app? Most Canadians may be unfamiliar with the term “on-demand app” but these digital platforms are being widely adopted across the country and billions of dollars’ worth of … Read More

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